Tom & Pieter: Hyrox as a lifestyle, SANAS as an ally
In the world of Hyrox, where strength, endurance, and strategy converge, Tom & Pieter are a perfectly matched duo. They're not just training partners, but also friends, colleagues, and, most recently, SANAS ambassadors. Meet these driven athletes who give their all every day—with science, discipline, and a generous dose of camaraderie.
From fitness to friendship
Tom and Pieter met during a gym session in Leuven. What started as a click through sports blossomed into a close friendship—and ultimately, a powerful athletic duo with one shared goal: to improve every day.
Tom is a physiotherapist and sports coach, Pieter a sports scientist and coach – but both also use their expertise professionally within the Defense Department. "We guide military personnel toward better performance and a healthier lifestyle. We also apply this mindset to our own sports careers," says Pieter.
A challenge became a mission
In 2022, a Dutch friend sent them a video of a Hyrox race. The accompanying message: "We can do this faster, can't we?" It proved to be a wise decision, as in their first season, they became European champions in their age group.
Since then things have moved quickly:
- European Champion (2022), World Champion (2023) & Vice World Champion (2024) in the Doubles Age Group
- 5th place in the Elite 15 World Final (2025)
- And in 2025: European Champion in the overall Doubles category
But their sights are still set on the future: "Our ultimate goal? To become world champion in the Elite 15 Doubles."
A machine with two engines
Their success? It's in their dynamism. Tom brings the power and explosiveness, Pieter the pace and endurance. "We know each other's strengths and weaknesses, and we use them strategically. We train 7 days a week, have set routines, and evaluate every detail – even our transitions during a race are practiced until they're perfect."
That perfectionism even had an impact beyond their own performances. At the "Farmers Carry" station, they developed a new change technique, which has since been copied so often that Hyrox decided to adjust the rules. "We're sometimes called the Doubles specialists," Tom smiles.
Performance starts with nutrition
In a training week packed with running miles, strength training sessions, and Hyrox-specific sessions, nutrition is crucial. "Without the right supplementation, we feel it immediately: less focus, less recovery," says Pieter. That's why they consciously choose SANAS.
Their favorites?
- Beet Fuel & Caffeine Shot just before a competition or intense training
- Recovery Shake afterwards, sometimes combined with banana & oatmeal
- Creatine during strength blocks
- And Tom swears by the protein pancakes with jam.
What makes SANAS unique is its pure composition and its Belgian character. We are often subject to doping tests. It's essential that we take supplements we can trust 100% – both for our health and for fair competition.
Ambassadors with a mission
For Tom and Pieter, being an ambassador isn't just a logo on a jersey. "It's recognition, but also a responsibility. We want to show that consistent effort, proper nutrition, and good guidance are the keys to progress – for every athlete."
Their message to young athletes? "Be curious, don't compare yourself to others, and work on your core step by step. There are no shortcuts, only progress at your own pace."
